"Drinkability"

I don't know how many frats have already thought this was funny, but is Bud Light's new slogan simply implying that it's possible to consume their inferior beverage? Drinkability is implying only the ABILITY to drink, not the quality.

Has anyone ever drank Bud Light?

Do they know the quality?

Well, at least Bud Light knows who they are advertising to; people just trying to put down as many to forget how much the Bud Light sucks.